Lord Balaram represents the attitude of service to Lord Krishna. Reason behind this is to please the Lord Krishna. He is a companion of Lord Krishna. He came as Lakshmana with Lord Sri Rama and later He appeared with Caitanya Mahaprabhu as Lord Nityananda.
Lord Balaram is considered as the original master of religion. One who is seeking religious progress should get the Lord Balaram’s mercy first. The easiest way to approach Lord Krishna is to please Lord Balaram first. So, if you are willing to get the grace of Lord Krishna, follow the proper instructions of the spiritual master.
To get the mercy of Lord Balram,we celebrate Balram Jayanti with great enthusiasm and devotion.